Tulsa, Okla. – Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the launch of its new, high-resolution ActiveTarget™ Live Sonar system, revealing live-action views of fish moving in and around structure as they respond to lure presentations. This new technology delivers top-of-the-line live sonar functionality to the high-resolution HDS® LIVE Ultimate Fishing System, as well as HDS® Carbon and Lowrance’s recently introduced Elite FS™ displays – providing ActiveTarget Live Sonar connectivity with a wider range of displays and pricing options.

The ActiveTarget Live Sonar views show high-resolution images of fish movements in real time and in greater detail. With this immediate feedback, anglers can adjust the presentation to trigger a strike, and also know if more than one predator fish is active in the area.

Offering three viewing options, ActiveTarget can be set to Forward, Down
or Scout® mode. Forward and Down views allow anglers to track fish in front of or below the live sonar transducer, and Scout mode delivers an ultra-wide, overhead view of structure and fish activity in front of the transducer – perfect for finding bait balls and big schools of fish.

ActiveTarget is a perfect complement for Lowrance Active Imaging™ 3-in-1 sonar, which includes extreme high-resolution SideScan and DownScan Imaging™ views for finding structure, and the superb target separation of Lowrance CHIRP Sonar.

ActiveTarget Live Sonar, complete with black box module and transducer is priced at $1,499.99. For more information on ActiveTarget, HDS LIVE, Elite FS or the full range of Lowrance products, visit www.lowrance.com.