The newest addition to the Stradic line of spinning reels will debut at the ICAST trade show this week.

Shimano engineered this suspending jerkbait with unique finesse features designed to drive strikes from wary bass in pressured waters.

I recently got a look at the brand new Shimano Tiralejo XX surf rods while at the Saltwater Fishing Show this past weekend.

Shimano and Ocean Born put on an awesome surfcasting demo this past Saturday.